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Browse through our regularly updated blog for insights in topics that involve changing consumer behaviours, marketing to mums tips, parents insights, market research knowledge, and more.

 

Blogs

Have you ever wondered if market research really provides ROI?  Is it something that your brand can fully take advantage of? Is the time and money you are required to put into market research worth it? As marketers, we have all probably asked these questions already at some point. Many brands, especially smaller ones, are most likely still doubting the value of market research. "Why spen...

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Blogs

Declining fertility rates? Running out of babies? It's an absurd idea that kind of sounds like it was taken right out of a sci-fi movie. How would such a thing happen if birth rates have even increased in a few countries last year? (Yes, we're looking at you, the Philippines and your "baby boom.”) However, more countries are reporting historically low birth rates amidst the pandemic. As a ...

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