Case study

 

Mama’s Choice is a direct-to-consumer brand that is committed to giving mums peace of mind by offering products that are naturally safe, for mother and baby. The objective was to deliver insights-backed recommendations for the development of innovative & consumer-centric products. Here is what we did to shape one of Mama's Choice best-selling product - Intensive Nipple Cream, for the I...

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They say breakfast is the most important meal of the day, but many children in Southeast Asian aren't consuming enough whole grain on the breakfast table. Nestle breakfast cereals aim to change all that.   Via a quantitative study we discovered that: "the majority of moms are not making active food choices for early prevention of obesity, heart disease & diabetes for their children...

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