Covid-19 Wave I: The Shifting Consumer Behaviour of SEA Moms

The majority of moms are worried about COVID-19 and they expect it to have a negative impact on the economy, their finances, and hence spending power. The important question is the extent to which spending power will reduce in Southeast Asian countries.

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The majority of moms are worried about COVID-19 and they expect it to have a negative impact on the economy, their finances, and their spending power. The important question is the extent to which spending power will reduce in Southeast Asian countries.

theAsianparent Insights has conducted in-depth research to help businesses understand how Southeast Asian moms navigate through this critical pandemic period. The shifting consumer behaviour of Southeast Asian mothers is revealed in this report.

Here’s a sneak peek of what you can find inside:

Q- How is the consumer sentiment?

As expected during a pandemic, majority of SE Asian moms are worried however at least 50% moms expressed that this outbreak wouldn’t change their daily routine. At least 6 out of 10 moms are averse to traveling & have cancelled their travel plans.

Q- What are the confidence levels of SE Asian Moms?

At least 7 out of 10 moms believe that their country will be in an economical recession and would take at least a year to recover from it. Similarly, 60% of moms feel that this pandemic would impact their personal finances and hence impact their spending power.

Q- What are the changes in consumer behaviour?

More than one-half of SE Asian moms expressed that they would trim their monthly expenditure across various categories. 4 out 10 moms would move from Premium brands, which they buy for their kids, to economical brands due to the impact on personal finances.

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keywords: consumer behaviour mum, mom insights, mum insights, parents insights, market research parenting, market research Philippines, market research Singapore, market research Thailand, market research Malaysia, market research Vietnam, market research Indonesia

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