Because of the COVID-19 pandemic, digital growth in Malaysia has immensely accelerated. This has brought lasting changes to Malaysian mothers’ digital behaviours. These changes include how they make daily decisions, such as choosing where to shop or when to browse Facebook.
Although these changes seem little for others, this affects the marketing of many brands. Especially those who have products and services that cater to young families.
Our team here at theAsianparent Insight conducted a survey in the country to find out how Malaysian mums are behaving digitally in the year 2021.
Below are the highlights of this report:
A considerable amount of Malaysian mums don’t use food delivery, transport, and healthcare apps
32% of mothers don’t use food delivery apps, 41% do not use transport apps, while 62% do not use healthcare apps. Looks like many Malaysian mothers are still reluctant to use some digital services!
Mums will continue to shop online even after the pandemic
After the pandemic, Malaysian mothers are expecting to still continue online shopping regularly. 59% are firm about this. 26% will reduce online shopping and 14% are not yet sure. Only 1% of mothers are going to stop online shopping post-COVID.
The majority of mums use Shopee for online shopping
88% of Malaysian mothers are online shopping. Many of these mums prefer to use Shopee for online shopping. 92% of them do! While their second favourite is Lazada at 6%.
Mums like checking product reviews and compare prices before buying online
When buying online, mums in Malaysia do a lot of research before checking out their carts. These mums like checking product reviews on the e-commerce pages of what they’re thinking of buying and other reviews on social media platforms.`
Malaysian mothers also like comparing the prices of products in retail stores and other platforms.
Think that’s interesting? Download the full report and continue reading!