COVID-19 Wave II: The Digital Consumption of Malaysian Mothers

Understanding Malaysian mothers’ digital consumption & behaviors amidst the pandemic lockdown.

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What’s Inside

Executive Summary

Description

In these times of national lockdowns, working from home and limiting outdoor movement has become the norm. Because of this, fewer avenues of entertainment are available.  As a result, the digital consumption of Malaysian moms has sky-rocketed.

TheAsianparent Insights has conducted in-depth research to provide a detailed perspective of the increasing digital consumption by Malaysian mothers.

Below are some of the questions this research provides answers to:

Q: What are the top activities that Malaysian moms do online, multiple times a day?

Malaysian moms tend to use the internet the most to check what’s currently going on in their social media pages (90%).

Other top activities they participate in are searching for information (78%), messaging friends & families (74%), reading news & articles (69%), and browsing parenting apps/websites (63%).

Q: What are the peak hours for Malaysian moms on social media?

The result of moms spending more time online are less distinctive peak hours. However, very subtle dips can be observed for Malaysian moms’ online presence during lunch and dinner hours.

Q: How do Malaysian moms shop for FMCG products online (milk powder, diapers, and baby care products)?

40% of Malaysian moms have mentioned that when shopping online, they visit a category and browse through the products. Just like how they would browse an aisle at a grocery store!

Q: What kind of written content are Malaysian moms consuming the most during the pandemic?

During the pandemic, the kind of written content Malaysian moms are consuming the most are COVID-related content (91%). At second, comes parenting articles (76%). This highlights the time-proof nature of parenting content and the insatiable appetite of moms to learn more about parenting.

Download the full report to read all the interesting findings from this report!

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