COVID-19 Wave II: The Digital Consumption of Thai Mothers

Understanding Thai mothers’ digital consumption & behaviors amidst the pandemic lockdown.


What’s Inside

Executive Summary


In these times of national lockdowns, working from home and limiting outdoor movement has become the norm. Because of this, fewer avenues of entertainment are available.  As a result, the digital consumption of Thai moms has sky-rocketed.

TheAsianparent Insights has conducted in-depth research to provide a detailed perspective of the increasing digital consumption by Thai mothers.

Below are some of the questions this research provides answers to:

Q: What are the top activities Thai moms do online, multiple times a day?

Thai moms tend to use the internet the most to check what’s currently going on in their social media pages (88%).

Other top activities they participate in are watching videos/streaming TV (75%), browsing parenting apps/websites (71%), searching for information (70%), and reading news/articles (68%).

Q: What are the peak hours for Thai moms on social media?

The result of moms spending more time online are less distinctive peak hours. However, general internet usage for Thai moms are noticeably higher on weekends.

Q: How do Thai moms shop for FMCG products online (milk powder, diapers, and baby care products)?

Around 50% of Thai moms have mentioned that when shopping online, they visit a category and browse through the products. Just like how they would browse an aisle at a grocery store!

Q: What kind of written content are Thai moms consuming the most during the pandemic?

During the pandemic, the kind of written content Thai moms are consuming the most are parenting-related content. This highlights the time-proof nature of parenting content and the insatiable appetite of moms to learn more about parenting.

Download the full report to read all the interesting findings from this report!


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