Because of the COVID-19 pandemic, digital growth in the Philippines has immensely accelerated. This has brought lasting changes to Filipino mothers’ digital behaviors. These changes include how they make daily decisions, such as choosing where to shop or when to browse Facebook.
Although these changes seem little for others, this affects the marketing of many brands. Especially those who have products and services that cater to young families.
Our team here at theAsianparent Insight conducted a survey in the country to find out how Filipino moms are behaving digitally in the year 2021. One year after the strict lockdowns in the country started.
Below are the highlights of this report:
More than one-half of moms don’t use food delivery, transport, and healthcare apps
48% of mothers don’t use food delivery apps, 59% do not use transport apps, and 66% do not use healthcare apps. The majority of Filipino mothers who don’t use these applications are moms from non-NCR regions!
Moms will continue to shop online even after the pandemic
After the pandemic, Pinay mothers are expecting to still continue online shopping regularly. 48% are firm about this. While 30% will reduce online shopping and 14% are not yet sure. Only 7% of mothers are going to stop online shopping post-COVID.
The majority of moms use Shopee for online shopping
92% of Filipino mothers are online shopping. Many of these moms prefer to use Shopee for online shopping. 76% of them do! While their second favorite is Lazada at 21%.
Moms like checking product reviews and compare prices before buying online
When buying online, moms in the Philippines do a lot of research before checking out their carts. These moms like checking product reviews on the e-commerce pages of what they’re thinking of buying and other reviews on social media platforms.
Pinay mothers also like comparing the prices of products in retail stores and other platforms.
Think that’s interesting? Download the full report and continue reading!