The Infant’s Digest 2023

Find out how SEA moms perceive the different Formula Milk brands on the market.


What’s Inside

Executive Summary


The market for infant nutrition is very crowded, with many brands and options available. Brands need to work hard to keep their
customers happy and attract new ones. It’s important for brands to know how well they’re doing and to keep up with what parents want.
theAsianparent Insight team created The Infant’s Digest to help monitor the brand perception of parents with children 0-3 years old, towards different Formula Milk brands.

The study will not only show the current brand perception but also provide information about how parents make their purchasing
decisions and what factors are important to them.

The current version will be a teaser version, please contact your local TAP brand solutions team to access the full report.


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